Privacy Policy

Last updated: 20 August 2026

At LOECY, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order or otherwise interact with us.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

LOECY is an online fashion retailer offering women’s clothing, shoes and accessories.

For the purposes of applicable data protection laws, including the UK GDPR, LOECY is the data controller responsible for your personal information.

Business name: Loecy Fashion
Trading name: LOECY
Email: [contact@loecy.com]

2. Personal Information We Collect

We may collect the following information when you use our website or place an order:

• Name
• Billing and delivery address
• Email address
• Telephone number
• Order and purchase information
• Payment and transaction information
• IP address
• Browser and device information
• Website activity and browsing behaviour
• Products viewed or added to your basket
• Marketing preferences
• Communications you send to us

We do not directly store your full payment card details. Payments are processed securely by our payment service providers.

3. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders
• Arrange delivery of your purchases
• Process payments, refunds and returns
• Communicate with you regarding your order
• Provide customer support
• Detect and prevent fraud
• Improve our website, products and services
• Analyse website performance and customer behaviour
• Personalise your shopping experience
• Send marketing communications where you have consented or where permitted by law
• Comply with legal and regulatory obligations

4. Legal Bases for Processing

Under UK data protection law, we process your personal information where:

Contract: processing is necessary to fulfil your order or provide a service you have requested.

Legitimate interests: processing is necessary for the operation and improvement of our business, provided those interests do not override your rights.

Consent: you have given us permission, for example for certain marketing or advertising cookies.

Legal obligation: processing is required to comply with applicable laws.

5. Shopify

Our online store is hosted by Shopify, which provides the ecommerce platform that allows us to sell our products and services to you.

Shopify may process certain personal information on our behalf in order to provide its services, including information relating to your orders, device and use of our website.

6. Sharing Your Information

We may share your personal information with trusted third parties where necessary to operate our business, including:

• Shopify
• Payment processors
• Delivery and fulfilment providers
• Suppliers involved in fulfilling your order
• Customer service providers
• Analytics providers
• Advertising platforms such as Meta and Google
• IT, hosting and security providers
• Professional advisers
• Government authorities where required by law

We only share information that is reasonably necessary for the relevant service.

We do not sell your personal information.

7. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that suitable safeguards are in place as required by applicable data protection legislation.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Keep the website functioning correctly
• Remember your preferences
• Understand how visitors use our website
• Measure website performance
• Support advertising and marketing
• Personalise your experience

Where required, non-essential cookies will only be used after you have provided consent.

You can manage or withdraw your cookie preferences through our cookie settings.

9. Marketing

If you subscribe to our marketing communications, we may send you information about:

• New arrivals
• Promotions
• Discounts
• Special offers
• LOECY news and updates

You can unsubscribe at any time by using the unsubscribe link contained in our emails or by contacting us.

Unsubscribing from marketing communications will not stop transactional communications relating to an existing order.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business records, preventing fraud and meeting legal, tax and accounting requirements.

When information is no longer required, we will delete or anonymise it where appropriate.

11. Your Rights

Depending on applicable law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Restrict how we process your information
• Object to certain processing
• Request transfer of your information
• Withdraw consent at any time where processing is based on consent
• Object to direct marketing

To exercise any of these rights, contact us at:

[support@loecy.com]

We may need to verify your identity before processing your request.

12. Security

We use appropriate technical and organisational measures designed to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting information over the internet can be guaranteed to be completely secure.

13. Children’s Privacy

Our website and products are not intended for children under the age of 16.

We do not knowingly collect personal information from children under 16.

14. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of those third parties. We recommend reviewing their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services or legal obligations.

The latest version will always be published on this page with the updated date shown at the top.

16. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact:

LOECY
Email: [contact@loecy.com]

If you are located in the United Kingdom and believe your data protection rights have been infringed, you may also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).